ESL's record label is called Enter Records

Back in August we reported on ESL partnering with Universal to create a joint music label, and now ESL has revealed on Facebook that the label is called Enter Records, providing the following message:

"Together with you, the fans and creators, we will drive the musical gaming experience to the next level!"

You can check out the website for the label here, and if you need reminding, this has been made in order to promote new music through ESL channels and broadcasts.

Is this a good idea?